The short version, honestly told
I came into tech through a side door. Civil engineering degree from Mapúa, then SEO work that turned into an agency serving over a hundred brands. Somewhere along the way I got tired of handing developers a list of fixes and waiting. So I learned to write the code myself.
At Uplift Code Camp I went deep on the MERN stack. Now I own projects from data model to deployment: React on the front, Node and Express behind it, MongoDB underneath, Cypress tests before anything ships. My habit is reading logs before guessing, and writing tests before trusting.
What makes my work different is the search side. I know why a page ranks, why a visitor bounces, and why a 5 to 7 second product reveal beats a 2 second one. That knowledge shapes how I build.
A few moments
Where I've worked
Lead a remote team of SEO specialists, media buyers, writers and designers serving 100+ brands, with over $500K, €2.3M and ₱100M in tracked client sales. Average 70% organic traffic lift within the first six months.
Led web development operations across the full project lifecycle, delivering 40+ sites on schedule. Implemented CI/CD pipelines that automated deployments and cut release times.
Managed SEO and web development projects from concept to completion and wrote SOPs that lifted team output.
Keyword research, on-page optimization, technical audit fixes and link building outreach. Earlier campaign work for Door and Gate Domination, Redfern Media and Aureas Media.